Why Video SEO?
Video SEO - With individual videos now achieving their own listings in Google Universal results and with video accounting for more than half of online content, now is the time to take the lead by harnessing the power of online video.
What is Video Search Engine Optimisation – Video SEO?
With search engines now including videos in their ‘blended’ search results (universal listings), video search engine optimisation is now one of the most effective ways of increasing traffic to your business website. By implementing video search engine optimisation techniques it is possible to obtain first page listings in a very short space of time. Research carried out shows that people are far more inclined to click on a video listing than read through sales copy.
’53 times more likely to generate a first page Google ranking’ Forester
It was recently found in research carried out by Forrester that videos, properly submitted, were up to 53 times more likely to generate a first page Google ranking than conventional search engine optimisation techniques. However, it seems that many companies are not aware of the benefits of video search engine optimisation over traditional search and are either ignoring video seo altogether, only submitting video pages and not the videos themselves, or even worse, distributing video content to sites such as YouTube under the understanding this will generate significant SEO benefits – which is simply not true.
Video search engine optimisation shares many similar goals to traditional search but it requires different tools and methodologies to ensure the best search engine indexing and search ranking.
‘search engines have a mixture of content displayed in search results’
The reason why video is so powerful as a search tool is because Google and other search engines work to have a mixture of content displayed in their search results. For this reason they give a higher authority to video content over other forms of web content in order to make sure that searches consistently display mixed results. Secondly there are so few businesses optimising video content effectively that by implementing an effective search strategy, early adopters are likely to gain a competitive advantage. This means there is a huge opportunity for those that first look at optimising their video content. If its done correctly video search engine optimisation can increase search engine performance by over 5000% and provides a powerful new marketing tool for your business.
Benefits of Video SEO:
|Quick At Ranking In SERPs|
|Reduces Bounce Rate (Increases Time On Site)|
|Repurpose Video Assets|
|Viral or Secondary Traffic|
|Natural Link Building|
Search engine optimised video campaigns can be created that drive audiences to view the content on your site – dont let potential clients get distracted by pushing them to third party sites such as video portals unless that fits your business plans.
Let us help put your Video SEO Campaign together and attract the growing number of video watching consumers.