Social Media Marketing Strategy

Why S.M.M?

Social Media is all about real people engaging with real people in real time. Social media sites are where great numbers of people congregate online

Vast swathes of opinion can be formed very quickly (and broken) through social media marketing. Will you or your competitor be first to break into this new form of marketing?

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What is Social Media Marketing?

Social Media is made up of  online applications that allow conversation through text and other media such as photos and videos. It allows anyone to connect, interact and contribute at their pace and at their level of experience. Social Media Marketing involves joining the conversation by creating and participating in such a dialogue with your target audience, instead of forcing an advertisment at them.

Social networks are a great place to post viral marketing material as people will share this information with friends and family thus spreading the reach of your campaign.

Why carry out Social Media Marketing?

Quite simply – there are huge amounts of people using social media platforms such as YouTube, Flickr, Blogger, Twitter, Facebook, 24 hours a day 365 a year. In a social environment people chat about a wide range of topics and it is in this environment where targetted Social Media Marketing works.

With the recent development of mobie brodband technology such as 3G and 4G, social media sites have met the  trend with ‘mobile app’ versions of their full website. This allows people to stay even more connected with news and events throughout their lifestyle. Organisations large and small are capitilising on this demand and are now recognising ways to attract social media attention of their target audiences.

Benefits of Social Media Marketing:

	Improve Branding
	Faster Message Delivery
	Compliments Other SEO Strategies
	Demographic Targetting
	Free Hosting
	Low Cost
	Viral or Secondary Traffic
	Natural Link Building