Why Carry Out SEO?
Every business owner wants their website on the first page of the search engines. Having a first page and better still First Place search engine ranking can increase highly targetted traffic to your site. Studies have proven that people are more inclined to click on the top third of page results, however there are other factors that influence browser behaviour such as the sales copy used in the description text and the triggering of local place, video and graphical results in the organic listings.
Our search engine optimisation team are specialists with many years of experience and are constantly improving their techniques by tracking the latest in search engine trends. We can offer you the latest search engine stategies and tactics that will increase your chances of top Search Engine Ranking Positions – SERPS and drive quality traffic your way.
Our Search Engine Optimisation Services Include:
Keyword and Keyphrase Research
Topic / Reputation Analysis and Matching
Graphics & Video SEO (Google Universal)
Traffic Analytics Including Split Testing Campaigns
Directory Submissions
Search Engine Submission for Indexing and Pinging
Onsite SEO – Title, Description, Meta Data, Page Rank Sculpting, Page and Site Keyword Density, Internal Linking Structure, Landing Pages, Sitemaps
Where To Start?
Some clients already know the words and phrases that are used by potential clients to find them online. As a matter of course we always confirm these phrases to make sure that once top search engine ranking positions – SERPS are achieved, traffic will then flow to your website or web property.
Typically, our first service is to carry out keyword research. Keyword research invloves understanding the scope of your products and services and finding relative terms that people use to find your business. We do this by querying the major search engines for previous and projected search engine traffic. We then take these terms and carry out a traffic and competition survey to determine how competitve each of these keyphrases are and select the ones that bring fast, quality traffic your way. Once traffic starts to flow it becomes easier for us to rank your site for the more competitive and usually higher trafficked search terms.
Converting Traffic
We pay particular attention to ‘buy words’ relating to your product or service as these often produce better result with higher conversions.
Once we have determined which keyphrases to optimise for, we consult with you and determine the level of onsite and offsite SEO needed to achieve the desirable SERPS. There is not always a set path and we usually propose projects on an individual case study depending on budget and time frame.
There are many parameters that the search engines use to determine how to rank a website or web property and these parameters change regularly. We understand that it is a full time job keeping track of the latest SEO trends and and we go out of our way to comply with ‘ethical techniques’ and ‘best practice’ as recommended in guidelines set by the Worlds major search engines.
If you are interested in learning more or are looking to request a quote please contact us.
